ジョバンニ・フローレ

作品/パフォーマンスについて

My main interest, as marketing manager for commercial brands as well as curator and researcher for art and design projects, is creating new experiences to be lived and shared with the audience. Working at the intersection of design, art, and technology, I aim to integrate those disciplines for shaping frameworks for experiences. Experience design demands the active participation of the viewer/user, and propels perceptions in order to create emotions. This intangible outcome cannot be pre-determined and prescribed: it is a subjective experience that finds its place into a framework defined by the designer. This is why I see contemporary art as the result of a collision between all media for creating something somehow indispensable.